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TipTop × GoScaleX — Case Study
Case Story / Legacy Food Brand

Make a Kathmandu habit feel fresh again.

TipTop grew from a tiny tea-and-samosa stall into a citywide favourite. The digital opportunity is to keep that familiarity intact while making the brand feel current, craveable and easy to discover across generations.

Brand Refresh Website Social Content Menu & Outlets
TipTop samosa
GoScaleX × TipTop
TipTop × GoScaleX — Case Study
The challenge

A legacy brand can be loved and still feel digitally dated.

TipTop already owns familiarity, taste and trust. The challenge is not to invent a new personality, but to translate decades of word-of-mouth love into a digital experience that feels organised, energetic and unmistakably local.

TipTop × GoScaleX — Case Study
TipTop snack
Creative direction

Make nostalgia feel active, not old.

TipTop works because people already have stories attached to it: school-day snacks, quick office bites, family boxes and “just one more” moments. The design system should turn those memories into present-day desire.

01 Lead with the foods people already associate with TipTop.
02 Organise menus and outlets around real customer intent.
03 Use warm, energetic visuals without losing the local feeling.
TipTop × GoScaleX — Case Study
04 / Our Range

More than just samosas.A legacy of taste.

From crispy samosas to timeless sweets, TipTop brings people together with flavours that have stood the test of time.

Savoury
Snacks
Traditional
Sweets
Festive
Favourites
Tea Time
Essentials
TipTop × GoScaleX — Case Study
05 / In the Heart of Kathmandu

A part ofeveryday moments.

From family gatherings to quick bites between work, TipTop has been a familiar part of Kathmandu's stories for generations — and we're just getting started.

40+Years of trust
7Outlets across KTM
CountlessMemories shared
TipTop × GoScaleX — Case Study
06 / Join the Story

Good foodbrings people closer.

Visit your nearest outlet and experience the taste, tradition and togetherness that has made TipTop a Kathmandu favourite for over 40 years.

Find a
Store
Order
Online
Events &
Corporate